With the stock market up 35 percent over the past 15 months and employers beginning to hire again, analysts are saying that a recovery in the U.S. economy has arrived. In a span of two-and-a-half years that has seen the markets shed over half of their value and more than 8 million jobs lost, the green shoots of an economic recovery are opportunities for employers to cash in. Retaining quality employees while attracting new business to your company are the best ways to capitalize in the recovery, and corporate massage can help in these endeavors.
Recessions are great times to pick up highly qualified employees as many highly skilled people are unable to find jobs in the careers of their choosing. As the economy improves, these highly qualified employees may think about moving on to different fields and businesses. Corporate massage can help retain these employees, with chair or table therapy showing employees that they are appreciated, while also serving as an important part of a larger corporate wellness program. This is important, as studies have shown corporate wellness programs to be associated with less employee absenteeism as well as higher rates of employee job satisfaction and retention.
Beside attracting and retaining quality employees, corporate massage can also help attract and increase business. Instead of trying to persuade people to come check out what your business has to offer, onsite therapy can entice them to come on their own. Then, as these potential customers and clients are waiting in line for their free therapy, or after they have received their therapy, you, or someone with your business, can strike up a conversation or pass out information. Given the unique situation that the free massage provides, your company message should stick out.
Corporate massage is a handy asset, not only because it can strengthen and increase business, but also because it can be made to fit the needs of any company. A company looking for a way to boost worker morale in a small office can have a chair therapist come in, with minimal office space sacrificed. A larger company meanwhile can have an entire room dedicated to table therapy and a relaxing, stress-busting experience. This convenience extends to therapy at conventions and other special events, with people able to come to a self-contained massage station and receive therapy through their clothes.
While crisis and opportunity may not always go hand in hand – in the Chinese language or in business – as the economy turns around, companies will start hiring and buying again.